Increase your revenue with nail salon subscription

If you are a nail salon owner, you are in a thriving industry, that promises to grow even bigger. Your business makes customers feel good about themselves, but you have to get them in the door, or your magic can’t happen.

One tip for attracting more customers and keeping their loyalty is to encourage them to return. Nail salon subscriptions do just that. We are living in cynical times, but brand loyalty exists. Your customers are going to want to attach to a brand they can trust, and you can offer them that trust through your nail salon subscription.

These are some ideas for your nail salon subscriptions:

1. Purchase ten manicures, receive the 11th one free – Customers will pay upfront for ten manicures, and get 11th at no cost. You can choose a reasonable number that works for you and your customers. You may want to limit it to five manicures within a year to receive the 6th one free. After they have used their free service, encourage them to sign up for another subscription to continue their engagement with your salon. 
2. Free nail/foot/hand products – Another type of subscription can be to offer free products after three paid services. Once the customer has returned for the three paid services through their subscription, they are allowed to choose a free product, such as foot creme, hand creme, or other nail care products. You can determine which products are included in this free offer, but make sure the customer is aware if there are limits to their choices. Trust is the key to retaining customers, and they have to go away feeling good about their subscription. If they complete their subscription only to find out the ‘free’ bonus was only worth one dollar or less, you might never get their business back. 
3. Free pedicure after three purchases – Customers love the attention they get during a relaxing pedicure. Offering a free pedicure service after purchasing three is a great incentive for a customer to buy a subscription. The subscription can be offered for a year, six months, or whatever you feel will give the customer the best deal and keep them happy and returning. If it is set at a year, the customer can come in as often as they like, and after every third pedicure, they earn a free service. 
4. Discounted Nail Service – A subscription for discounted nail services could offer your customers the chance to purchase a six-month service for nail care at a reduced price. For example, if you charge twenty dollars for a pedicure, the offer could reduce the cost to fifteen dollars, or eighteen dollars, whichever you feel is a better deal. The subscription can be set for one year, six months or whatever time frame you feel will work for your clientele.

Consider these subscriptions a contract between you and your customers. The customer pays for a service over a period of time, and you fulfill this offer so long as the customer pays their recurring payment. Once the subscription is up, your customer can renew or cancel.