A well thought out marketing strategy is essential for the success of your small business. You want to use the right marketing methods that will be effective for your particular brand and will reach your ideal audiences.
Here are a few marketing tips to help you put together an effective marketing strategy
Your marketing initiatives should focus on your clientele, so you have to understand who your audience is in order to target the right people. Start by answering these three questions:
Understanding your audience demographics, interests, and pain points will allow you to create marketing materials and campaigns that speak to them. Because your audiences are also in different buying stages, identifying possible buying stages will allow you to target campaigns more intentionally to capture potential customers who are just researching you, comparing your business to competitors, or are ready to make a decision.
A lot of people say they get too many emails, yet when surveyed, more than 85% prefer email as their method of contact when communicating with businesses.
If you are a small business, using email as part of your marketing strategy is one of the best ways to stay in touch with your prospects and customers. Whether they are cold sales emails, or nurture sequences, emails keep your brand in front of your audience, but writing great emails can be challenging. Here are a few tips to help improve engagement and boost open rates and conversions:
Visual content is continuing to grow in popularity. Studies have proven the human brain can process an image sixty times faster than words. If you are in the setup process of your small business marketing campaigns, consider using video.
Video content such as vidoes used in Instagram Stories, Snapchat, Facebook Live, and Facebook Stories is growing in popularity. Use cutting-edge visual content to step out from behind your keyboard and getin front of your customers.
Videos are an easy and effective means to engage with your audience. A study done on this marketing strategy showed more than 70% of people prefer video when learning about a new service or product. Today, consumers use their smartphones more than their computers, so visual apps, such as Instagram, YouTube, and Snapchat should be part of your marketing strategy.
Online reviews give your customers a lot of power. Reviews are more important than ever and can be overwhelming to a small business, but they are an excellent source of referrals for you. Reviews are imperative to your business, so it’s important to not only put a review monitoring system in place, but a review collection system.
Buyers do research before buying on various online directories like Facebook, Yelp, and Angie’s List before committing to a product or business. If you see a negative review, respond quickly and respectfully and avoid provoking the unhappy customer. Apologize and offer a solution.