Marketing Tips for Small Business

Jessica Palmer
Jessica Palmer

Marketing specialist @ Upscribbr

Marketing tips for small business

A well thought out  marketing strategy is essential for the success of your small business. You want to use the right marketing methods that will be effective for your particular brand and will reach your ideal audiences.  

Here are a few marketing tips to help you put together an effective marketing strategy

1. Understand Your Audience

Your marketing initiatives should focus on your clientele, so you have to understand who your audience is in order to target the right people. Start by answering these three questions:

  • Who are your customers?
  • What challenges are they facing relative to your product or service?
  • How can you help them overcome their challenges and reach their goals

Understanding your audience demographics, interests, and pain points will allow you to create marketing materials and campaigns that speak to them. Because your audiences are also in different buying stages, identifying possible buying stages will allow you to target campaigns more intentionally to capture potential customers who are just researching you, comparing your business to competitors, or are ready to make a decision.

2. Write great emails

A lot of people say they get too many emails, yet when surveyed, more than 85% prefer email as their method of contact when communicating with businesses. 

If you are a small business, using email as part of your marketing strategy is one of the best ways to stay in touch with your prospects and customers. Whether they are cold sales emails, or nurture sequences, emails keep your brand in front of your audience, but writing great emails can be challenging. Here are a few tips to help improve engagement and boost open rates and conversions:

  • Make sure your sender name is recognizable, and you use your business email address
  • Create an attention-grabbing subject line that tells the reader what’s next and that’s worth clicking on
  • Optimize your emails for mobile
  • Write clear content that delivers on the promise in your subject line 
  • Include a strong CTA (call to action) that tells recipient what to do next
3. Show Not Just Tell

Visual content is continuing to grow in popularity. Studies have proven the human brain can process an image sixty times faster than words. If you are in the setup process of your small business marketing campaigns, consider using video. 

Video content such as vidoes used in Instagram Stories, Snapchat, Facebook Live, and Facebook Stories is growing in popularity. Use cutting-edge visual content to step out from behind your keyboard and getin front of your customers. 

Videos are an easy and effective means to engage with your audience. A study done on this marketing strategy showed more than 70% of people prefer video when learning about a new service or product. Today, consumers use their smartphones more than their computers, so visual apps, such as Instagram, YouTube, and Snapchat should be part of your marketing strategy.

4. Watch Your Reviews

Online reviews give your customers a lot of power. Reviews are more important than ever and can be overwhelming to a small business, but they are an excellent source of referrals for you. Reviews are imperative to your business, so it’s important to not only put a review monitoring system in place, but a review collection system.

Buyers do research before buying on various online directories like Facebook, Yelp, and Angie’s List before committing to a product or business. If you see a negative review, respond quickly and respectfully and avoid provoking the unhappy customer. Apologize and offer a solution.

Jessica Palmer
Jessica Palmer

Marketing specialist @ Upscribbr